Digital Marketing Mastery: Complete Online Course (Beginner to Advanced)
🚀 Course Description:
Unlock the power of digital marketing and transform your career, business, or freelance journey with this all-in-one Digital Marketing Mastery course. Designed for beginners, entrepreneurs, and marketing professionals, this course takes you from foundational concepts to advanced strategies across all major digital channels.
Through step-by-step video lessons, real-world projects, and downloadable resources, you’ll gain hands-on experience with SEO, Google Ads, social media, email marketing, content creation, analytics, and more.
Whether you’re looking to grow a business, land a digital marketing job, or scale your freelance career, this course equips you with the skills, tools, and certifications to succeed in today’s competitive digital world.
💡 What You’ll Learn:
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The fundamentals of digital marketing strategy
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How to build and optimize a website that converts
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Search Engine Optimization (SEO) and content strategy
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Paid advertising with Google Ads & Meta (Facebook/Instagram)
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Social media marketing and community building
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Email marketing automation and list growth tactics
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Data tracking with Google Analytics 4 & Tag Manager
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Affiliate, influencer, and performance marketing
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Tools like WordPress, Canva, Mailchimp, GA4, and more
🛠️ Hands-On Projects Include:
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Building a live website or blog
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Creating a full SEO strategy and content calendar
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Running a Google Ads and Facebook Ads campaign
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Designing a lead capture funnel with email automation
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Setting up conversion tracking and analytics dashboard
🎯 Who This Course Is For:
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Aspiring digital marketers and content creators
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Freelancers and consultants who want to offer marketing services
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Business owners and entrepreneurs who want to grow online
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Students and professionals looking to upskill or change careers
📦 What’s Included:
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14+ full modules with lifetime access
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Downloadable checklists, templates, and toolkits
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Access to private student community (optional)
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Quizzes, assignments, and a capstone project
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Certificate of completion + prep for official certifications
🧠 Tools Covered:
WordPress, Google Ads, Google Analytics (GA4), Facebook Business Suite, Mailchimp, Canva, Yoast SEO, Ubersuggest, ConvertKit, Hootsuite, and more.
Curriculum
- 8 Sections
- 42 Lessons
- 10 Weeks
- Module 119
- 1.1Lesson 1: Strategic Digital Marketing & Learning Objectives
- 1.2Lesson 2 Why Strategic Planning Matters2 Minutes
- 1.3Lesson 3 RACE Framework Overview2 Minutes
- 1.4Lesson 4 SOSTAC Framework Overview2 Minutes
- 1.5Lesson 4.1 SOSTAC in Action2 Minutes
- 1.6Lesson 5 Business vs Marketing Goals2 Minutes
- 1.7Lesson 6 SMARK Goals Breakdown2 Minutes
- 1.8Lesson 6.1 Case Study. Smart Goal2 Minutes
- 1.9Lesson 7. Why Competitor Analysis1 Minute
- 1.10Lesson 7. Why Competitor Analysis
- 1.11Lesson 8 Top Tools Overview1 Minute
- 1.12Lesson 9 Competitor Dashboard Example1 Minute
- 1.13Lesson 10 Hands on workflow
- 1.14Lesson 11 Why Omni-Channel Matters
- 1.15Lesson 12 Omni-Channel Workflow Example
- 1.16Lesson 12.1 Omni-Channel Success
- 1.17Lesson 13 ROI in Digital Marketing
- 1.18Lesson 14 Budget Allocation Strategies
- 1.19Lesson 15 Key Takeaway
- Module 212
- 2.1Lesson 1 Technical SEO Checklist script2 Minutes
- 2.2Lesson 1.1: Technical SEO Checklist Script2 Minutes
- 2.3Lesson 1.2: Sematic SEO Script2 Minutes
- 2.4Lesson 2: Voice Search Examples Script2 Minutes
- 2.5Lesson 3: Keyword Cluster Script2 Minutes
- 2.6Lesson 4: Topic Mapping Script2 Minutes
- 2.7Lesson 5: Content Gap Analysis Script2 Minutes
- 2.8Lesson 5.1: Lesson 5.1 Example Content Gap Dashboard2 Minutes
- 2.9Lesson 6: Link Building Strategies Script2 Minutes
- 2.10Lesson 6.1: Example of Ahrefs Dashboard Script2 Minutes
- 2.11Lesson 6.2: Example of Google Search Console Dashboard script2 Minutes
- 2.12Lesson 7: Outreach Email Example script2 Minutes
- Module 311
- 3.1Introduction to Module 31 Minute
- 3.2Lesson 1: Key Objectives1 Minute
- 3.3Lesson 2: Google Analytics 4 (GA4)3 Minutes
- 3.4Lesson 2.1: Examples of GA41 Minute
- 3.5Lesson 3: Google Tag Manager (GTM)2 Minutes
- 3.6Lesson 4: Conversion Rate Optimization2 Minutes
- 3.7Lesson 5: Heatmaps2 Minutes
- 3.8Lesson 5.1: Example of a Heatmaps2 Minutes
- 3.9Lesson 6: Multi-Touch Attribution2 Minutes
- 3.10Lesson 7: KPI Dashboard2 Minutes
- 3.11Lesson 8: Recap and Outro2 Minutes
- Module 40
- Module 50
- Module 60
- Module 70
- Module 80

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