So let’s see why strategic planning matters a lot. Strategic planning is the backbone of digital
marketing. It gives clarity, ensures efficient resource use, aligns campaigns with business goals,
and increases your chance of success.

That’s why strategic planning matters. Now, in strategic planning, as you can see on the screen,
it provides a clear direction and focus, helps allocate resources effectively, improves decision
making with data-driven insights, aligns marketing efforts with business goals, increases
chances of achieving what arrive. And as stated in the objective in our module, so let’s take a
look at the RISC framework.

These are the different types of framework in digital marketing. We have the SUSLIC and RISC
framework. So let’s take a look.