Curriculum
8 Sections
42 Lessons
10 Weeks
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Module 1
19
1.1
Lesson 1: Strategic Digital Marketing & Learning Objectives
1.2
Lesson 2 Why Strategic Planning Matters
2 Minutes
1.3
Lesson 3 RACE Framework Overview
2 Minutes
1.4
Lesson 4 SOSTAC Framework Overview
2 Minutes
1.5
Lesson 4.1 SOSTAC in Action
2 Minutes
1.6
Lesson 5 Business vs Marketing Goals
2 Minutes
1.7
Lesson 6 SMARK Goals Breakdown
2 Minutes
1.8
Lesson 6.1 Case Study. Smart Goal
2 Minutes
1.9
Lesson 7. Why Competitor Analysis
1 Minute
1.10
Lesson 7. Why Competitor Analysis
1.11
Lesson 8 Top Tools Overview
1 Minute
1.12
Lesson 9 Competitor Dashboard Example
1 Minute
1.13
Lesson 10 Hands on workflow
1.14
Lesson 11 Why Omni-Channel Matters
1.15
Lesson 12 Omni-Channel Workflow Example
1.16
Lesson 12.1 Omni-Channel Success
1.17
Lesson 13 ROI in Digital Marketing
1.18
Lesson 14 Budget Allocation Strategies
1.19
Lesson 15 Key Takeaway
Module 2
12
2.1
Lesson 1 Technical SEO Checklist script
2 Minutes
2.2
Lesson 1.1: Technical SEO Checklist Script
2 Minutes
2.3
Lesson 1.2: Sematic SEO Script
2 Minutes
2.4
Lesson 2: Voice Search Examples Script
2 Minutes
2.5
Lesson 3: Keyword Cluster Script
2 Minutes
2.6
Lesson 4: Topic Mapping Script
2 Minutes
2.7
Lesson 5: Content Gap Analysis Script
2 Minutes
2.8
Lesson 5.1: Lesson 5.1 Example Content Gap Dashboard
2 Minutes
2.9
Lesson 6: Link Building Strategies Script
2 Minutes
2.10
Lesson 6.1: Example of Ahrefs Dashboard Script
2 Minutes
2.11
Lesson 6.2: Example of Google Search Console Dashboard script
2 Minutes
2.12
Lesson 7: Outreach Email Example script
2 Minutes
Module 3
11
3.1
Introduction to Module 3
1 Minute
3.2
Lesson 1: Key Objectives
1 Minute
3.3
Lesson 2: Google Analytics 4 (GA4)
3 Minutes
3.4
Lesson 2.1: Examples of GA4
1 Minute
3.5
Lesson 3: Google Tag Manager (GTM)
2 Minutes
3.6
Lesson 4: Conversion Rate Optimization
2 Minutes
3.7
Lesson 5: Heatmaps
2 Minutes
3.8
Lesson 5.1: Example of a Heatmaps
2 Minutes
3.9
Lesson 6: Multi-Touch Attribution
2 Minutes
3.10
Lesson 7: KPI Dashboard
2 Minutes
3.11
Lesson 8: Recap and Outro
2 Minutes
Module 4
0
Module 5
0
Module 6
0
Module 7
0
Module 8
0
Advanced Digital Marketing Course 2025
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