Curriculum
10 Sections
46 Lessons
10 Weeks
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Module 1: Introduction to Digital Marketing
5
1.1
• Definition and Importance of Digital Marketing
40 Minutes
1.2
• Traditional vs Digital Marketing
1.3
• The Digital Marketing Funnel
1.4
• Overview of Key Channels: SEO, SEM, Content, Social, Email, Analytics
1.5
Module 1:Assesement
5 Questions
Module 2: Website & Landing Page Optimization
5
2.1
• Understanding the Role of a Website in Digital Strategy
2.2
• UX/UI Best Practices
2.3
• Creating Effective Landing Pages
2.4
• Conversion Rate Optimization (CRO)
2.5
Module 2:Assesement
5 Questions
Module 3: Search Engine Optimization (SEO)
6
3.1
• How Search Engines Work
3.2
• On-Page SEO: Keywords, Meta Tags, Content Optimization
3.3
• Off-Page SEO: Link Building, Authority
3.4
• Technical SEO: Sitemaps, Mobile-Friendliness, Page Speed
3.5
• SEO Tools: Google Search Console, SEMrush, Ahrefs
3.6
Module 3:Assesement
5 Questions
Module 4: Content Marketing
5
4.1
• Content Strategy & Planning
4.2
• Types of Content: Blogs, Infographics, Video, Ebooks
4.3
• Content Calendar Development
4.4
• Measuring Content Performance
4.5
Module 4:Assesement
5 Questions
Module 5: Social Media Marketing
6
5.1
• Overview of Major Platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok
5.2
• Developing a Social Media Strategy
5.3
• Organic vs Paid Social
5.4
• Influencer & Community Marketing
5.5
• Social Media Management Tools: Hootsuite, Buffer
5.6
Module 5:Assesement
5 Questions
Module 6: Paid Advertising (PPC)
7
6.1
• Introduction to Google Ads (Search & Display Network)
6.2
• Facebook & Instagram Ads
6.3
• Keyword Research & Targeting
6.4
• Ad Copywriting & A/B Testing
6.5
• Budgeting & Bidding Strategies
6.6
• Performance Measurement (CTR, CPC, ROI)
6.7
Module 6:Assesement
5 Questions
Module 7: Email Marketing
5
7.1
• Building and Segmenting Email Lists
7.2
• Email Campaign Design and Automation
7.3
• A/B Testing and Performance Metrics
7.4
• Tools: Mailchimp, HubSpot, ConvertKit
7.5
Module 7:Assesement
5 Questions
Module 8: Analytics & Data-Driven Marketing
6
8.1
• Introduction to Google Analytics (GA4)
8.2
• Key Metrics: Bounce Rate, Sessions, Conversions
8.3
• Tracking Campaign Performance
8.4
• Using UTM Parameters
8.5
• Creating Dashboards and Reports
8.6
Module 8:Assesement
5 Questions
Module 9: E-commerce & Affiliate Marketing
5
9.1
• Introduction to E-commerce Platforms (Shopify, WooCommerce)
9.2
• Fundamentals of Affiliate Marketing
9.3
• Building an Affiliate Program
9.4
• Performance Tracking and Payouts
9.5
Module 9:Assesement
5 Questions
Module 10: Digital Marketing Strategy & Planning
5
10.1
• Building an Integrated Digital Marketing Plan
10.2
• Setting SMART Goals and KPIs
10.3
• Budgeting and Channel Allocation
10.4
• Campaign Planning and Execution
10.5
• Final Project: Create a Full Digital Marketing Strategy for a Business or Brand
Basic Digital Marketing Course 2025
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